University of Bamberg
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Faculty of Social Sciences, Economics, and Business Administration

Chair of Sales & Marketing

  1.  University of bamberg
  2. Faculties
  3. Social Sciences, Economics and Business Administration
  4. Subjects and Institutes
  5. Business Administration
  6. Chairs
  7. Chair of Sales & Marketing
  8. Team
  9. Former Assistants
  10. Jasmin Feste

Jasmin Feste

Jasmin Feste, M.Sc.

Ms. Feste left the our chair in October 2022 and works now for the Lechwerke AG.

Research Interests

  • Key Account Management
  • Key Account selection processes
  • Organizational policy in KAM
  • Consumer psychology
  • Methods of data analysis

Selection of Publications

  • Peters, L., Feste, J. & Schumacher, K. (2022) "Coping with IT! Antecedents and Consequences of Technostress in E-Commerce," Proceedings of the 55th Hawaii International Conference on System Sciences, Hawaii.
  • Schumacher, K., Peters, L. & Feste, J. (2022) "Please Mind the Stress: The Influence of Technostress on Mindset-Driven Sustainable Consumption in an Online Shopping Context," Proceedings of the 55th Hawaii International Conference on System Sciences, Hawaii.
  • Feste, J., Ivens, B. S., & Pardo, C. (2020). Key account selection as a political process: Conceptual foundation and exploratory investigation. Industrial Marketing Management, 90, 417-434.
  • W?lfl, S., Feste, J., & Peters, L. (2019). "Is Somebody There? Anthropomorphic Website Design and Intention to Purchase from Online Stores," Proceedings of the 25th Americas Conference on Information Systems, Cancun, Mexico.
  • Messer, U., W?lfl, S., & Feste, J. (2019). "On the Role of Facial Width-to-Height Ratio of Humanoid Robots for Human-Robot Interactions," Proceedings of the 27th European Conference on Information Systems, Stockholm, Sweden.
  • Messer, U., W?lfl, S., & Feste, J. (2019). "Creating a Sincere Look: Face Ratios of Brand Mascots Affect Social Categorisation and Trust," Marketing ZfP - Journal of Research and Management (41:2), pp.37-47.