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Faculty of Social Sciences, Economics, and Business Administration

Chair of Sales & Marketing

  1.  University of bamberg
  2. Faculties
  3. Social Sciences, Economics and Business Administration
  4. Subjects and Institutes
  5. Business Administration
  6. Chairs
  7. Chair of Sales & Marketing
  8. Research
  9. further Fields of Research
  10. Employer Branding
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Faculty of Social Sciences, Economics, and Business Administration

Chair of Sales & Marketing

External Doctorates
  • Doctorate
    • Dr. N. Agarwal
    • Dr. Isabelle Hillebrandt
    • Prof. Dr. Stefanie Scholz
    • Prof. Dr. Philipp Rauschnabel
    • Dr. Christian Horn
    • Dr. Silke G?ddertz
    • Dr. S. Hildebrand
    • Prof. Dr. Nadine Kammerlander
    • Prof. Dr. B. Niersbach
    • Dr. Christoph Ott
    • Dr. J. V?ster
  • Former Assistants
    • Dr. Leonore Peters
    • Jasmin Feste
    • Lisa Graf
    • Dr. Nivedita Agarwal
    • Dr. Sibylle B?ttner
    • Peter van Dyck
    • Marcel Escher
    • Michael Schirmer
    • Martin Fleischmann
    • Daniel Hein
    • Isabelle Hillebrandt
    • Dr. Kristina Kampfer
    • Dr. Uwe Messer
    • Stefanie Scholz
    • Katharina Valta
    • Steffen W?lfl
  • Student Assistants
  • Guest Lecturers
  • Research
    • Articles & Papers
    • Books & edited volumes
    • Working Paper Series
    • EN KAM
    • Doctorate
    • further Fields of Research
      • Marketing Ethics
        • Textbooks and Manuals
      • Healthcare Marketing
        • Textbooks & Manuals
        • Support of the initiative "Ich beim Arzt"
      • Employer Branding
        • Textbooks and Manuals
      • Social Media Marketing
        • Definition Social Media Marketing
        • Social Media Marketing Guidelines
  • News Marketing
  • Employer Branding

    Scientific textbooks and manuals

    Studie zur Wirkung von Frauenquoten der Uni Bamberg (Download pdf)
    (233.8 KB, 3 pages)

    The Employer Brand: Bringing the Best of Brand Management to People at Work

    The War for talent

    Employer Branding: Arbeitgeber positionieren und pr?sentieren

    Employer Branding: Mit Strategie zum bevorzugten Arbeitgeber

    Personalmarketing 2.0: Vom Employer Branding zum Recruiting

    Employer Branding: Human Resources Management für die Unternehmensführung

    Sustainable Employer Branding: Guidelines, Worktools and Best Practices

    Behavioral Branding: Wie Mitarbeiterverhalten die Marke st?rkt

    Wertsch?pfungsmanagement im Mittelstand: Rekrutierung von Führungskr?ftenachwuchs in mittelst?ndischen Unternehmen

    Scientifical Journals

    Journal of Brand Management

    Journal of Human Resources

    Human Resource Management Journal

    Practice-Journals

    Harvard Business Manager: Web 2.0 für Arbeitgeber

    Harvard Business Manager: Personal - Der untersch?tzte Faktor

    Business Horizons: The Employee Brand: Is yours an all-star?

    Absatzwirtschaft: Chance Employer Branding: Talente gewinnen, motivieren und binden

    Brand eins: Die Marke

    Werben & Verkaufen: Employer Branding

    Personal Manager: HR & Marketing

    Organisations & Institutions

    Top Job

    Top Arbeitgeber

    Great Place to Work

    Kununu

    Employer Branding Today

    Human Ressource Management

    News

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    Exam Dates – Summer Semester 2025

    05/12/2025

    Registration for courses in the summer semester 2025

    02/26/2025

    Examination dates WS24/ 25

    11/07/2024

    Start of the registration period for the winter semester courses 2024/2025 in Flexnow

    08/28/2024

    Examination dates SS24

    04/17/2024

    Beginning of the new semester 2024

    04/15/2024

    Start of the registration period for the summer semester courses 2024 in Flexnow

    03/01/2024

    View all

    Page 36971

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