University of Bamberg
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Faculty of Social Sciences, Economics, and Business Administration

Chair of Sales & Marketing

  1.  University of bamberg
  2. Faculties
  3. Social Sciences, Economics and Business Administration
  4. Subjects and Institutes
  5. Business Administration
  6. Chairs
  7. Chair of Sales & Marketing
  8. Research
  9. Doctorate

Doctorates

At the chair, it is possible in principle to do a doctorate - internal as well as external. The requirements* in both cases are a relevant degree (BWL, IBWL, EW, also psychology, sociology, etc., if applicable), interest in empirical research (this typically requires a found knowledge of multivariate analysis methods) and the ability for independent scientific work. Prof. Ivens informs about current capacity on request. As a well-grounded mentoring to every dissertation project postulates a comprehensive support through the primary supervisor, capacity is limited.

Current Dissertations (working title)

  • Auer, Kathrin: Food Waste Management.
  • Baumann, Carolin: Marketing Performance Measurement and Management.
  • Feste, Jasmin: Key Account Management.
  • Henkel, Dominik: KI-Einsatz im CRM.
  • Kirchner, Patrick: Managementkontrollsysteme im Pricing.
  • Schaper, Katharina: Green consumption.
  • Schein, Lisa: weitere Informationen folgen.
  • Smetana, Ann-Katrin: Langzeitprognosen.
  • Wieland, Désirée: Digitale Touchpoints in Kundenbeziehungen.

Completed Dissertations (Supervisor Prof. Ivens)

  1. Güse, Katharina (2011), Brand personalities and consumer-brand relationships as elements of successful brand management, Universit?t Bamberg.
  2. Ott, Christoph (2011): The evolution of relational norms in business relationships, Université de Lausanne.
  3. Schradi, Philipp (2012): Die Organisation des Preismanagements, Universit?t Bamberg.
  4. Kammerlander, Nadine (2012):Organizational Adaptation to Discontinuous Technological Change: The Effects of Family Influence and Organizational Identity: A Conceptual and Qualitative Empirical Study, Universit?t.
  5. Kaiser, Thomas (2013): Eine empirische Untersuchung der langfristigen Absatzwirkung von Direct-Mail-Coupons als Instrument der Verkaufsf?rderung im Lebensmitteleinzelhandel, Universit?t Bamberg.
  6. Hustert, Frank (2013): Auswirkungen einer Vertriebswege?nderung aus Herstellersicht - Theoretische Grundlagen und eine quasi-experimentelle Studie.
  7. Hillebrandt, Isabelle (2013): Dimensions of Employer Brands.
  8. G?ddertz, Silke (2014):Diversity Management und Employer Branding.
  9. Rauschnabel, Philipp (2014): Psychological Dimensions of Brands.
  10. Dangelmayer, Andreas (2015): Kundenerwartungen an diskontinuierliche Innovationen.
  11. Scholz, Stefanie (2015): When Customers Become Experts: A Multi-Method Analysis of Customer Empowerment in Healthcare with Respect to the Elderly.
  12. Horn, Christian (2015): Virtuelle Aktienm?rkte in der betriebswirtschaftlichen Anwendung - Eine empirische Analyse.
  13. Aggarwal, Nivedita (2015): Innovation Landscape in Developed and Developing Markets: A cCnceptual and Empirical Study on Technology Convergence and Low Cost Innovations.
  14. Niersbach, Barbara (2016): The internal key account management activities of supplier firms: Conceptual considerations and empirical analyses.
  15. V?ster, Johannes (2016): Partitioned Pricing: Characteristics, Customer Perceptions, and Consequences.
  16. Kampfer, Kristina (2016): Haptics in Multisensory Marketing: Theoretical and Empirical Investigations of the Effect of Weight on Product Evaluation and Consumer Response.
  17. Hildebrand, Sarah (2017): Dimensions of Multichannel Marketing and Effects of Consumers' Channel Perceptions.
  18. El-Muhtaseb, Hanna (2018): The Implementation of Competitor Intelligence: Conceptual Foundations and Empirical Analysis.
  19. B?ttner, Sibylle (2018): Advertising Directed at Children - An Empirical Investigation from Children's and Parents' Perspectives on TV Advertising and Advergames.
  20. Drahmann, Lisa (2018): Relationship Management und Face-to-Face-Interaktion im Key Account Management im interkulturelle Vergleich: Zeitnutzung in Deutschland, Frankreich, China und den USA.
  21. Hein, Daniel (2019): The Digitization of Customer Relationship Management.
  22. Dose, Lars (2019): Circular Economy in der Praxis: Eine organisationswissenschaftliche Betrachtung.
  23. Schunke, Martin (2019): Ver?nderungen des Key Account Managements durch die Digitalisierung: Konzeptionelle ?berlegungen und empirische Untersuchungen.
  24. Ziemer, Michael (2019): Auswirkungen einer Vetriebswege?nderung aus Herstellersicht: Theoretische Grundlagen und eine quasi-experimentelle Studie.
  25. Heerde, Manuel (2020): Ownership of Business relationships: Empirical Investigations in Business-to-Business Environments.
  26. Van Dyck, Peter (2020): Sponsorship and State-Owned Enterprises.
  27. Fleischmann, Martin (2021): Brand Trust and Blockchain Technology: A Consumer and User Centered Investigation.
  28. Eichner, F. Andreas (2021): Der Einfluss des wahrgenommenen Alterns auf die Akzeptanz von Smart Home-Technologien: Die Wirkung der Future Time Perspective auf das Technology Acceptance Model.
  29. Kurscheidt, Lisa (2021): Introducing a departmental branding model to improve the visibility and legitimacy of internal support functions.
  30. Ince, Cafer (2022): Strategien in Business-?kosystemen.

Completed Dissertations (Co-supervisor/External Examiner/Jury President Prof. Ivens)

  • Perrinjacquet, Amandine (2007), The Value/Personality – Attitude – Behavior Hierarchy and ist Impact on Individual Performance in the Context of Market Orientation - Université de Lausanne (CH).
  • Kocher, Bruno (2008), When Does a change in Brand Name - Logo Consistency Affect Brand Attitudes? An Investigation of Moderating Effects - Université de Lausanne (CH).
  • Van der Vijver, Mark (2009), Collaboration in Buyer - Supplier Relationships - University of Tilburg (NL).
  • Jiang, Zhizhong (2009), Exploring the Roles of Trust, Reliance and Commitment in Business Relationships - Manchester Business School, University of Manchester (UK).
  • Lalos, Marco (2009), Consumer Attitudes Toward Personal Data Collection Practices Perceived To Be Insidious: The Intrusiveness – Privacy Dyad - Université de Lausanne (CH).
  • Durst, Sebastian (2010), Strategische Lieferantenentwicklung: Rahmenbedingungen, Optionen und Auswirkungen auf Abnehmer und Lieferant - Universit?t Bamberg.
  • Moinat, Vivien (2011), Branding for tourist destinations, Université de Lausanne (CH).
  • Shan, Jialu (2012), Three essays on international business and accounting, Université de Lausanne (CH).
  • Stolze, Sophie (2013), The licensee's decision for or against contracts, Technische Universit?t Berlin.
  • Forkman, Sebastian (2013), Change in Business Relationships, Manchester Business School, University of Manchester (UK).
  • Walther, Matthias (2013), Careers upon repatriation: Comparing the re-entry into German and French Labor Markets based on Bourdieu's Theory of Practice, Université Lyon III & Universit?t Bamberg (Co-tutelle, Président du Jury).
  • Zupancic, Dirk (2014), Vertriebs- und Key Account-Management, Hochschule St. Gallen (CH), Habilitationsverfahren.
  • Francescucci, Anthony (2014), Understanding the role of inter-firm market orientation in the market orientation-performance relationship, Manchester Business School, University of Manchester (UK).
  • Messer, Uwe (2016), Social density and consumer response: Empirical investigations in online and offline environments, Universit?t Bamberg.
  • Mitsch, Diana (2016), Das Design nachhaltiger Medizinprodukte, Universit?t Bamberg.
  • Sperber, Sonja (2017),  The Influence of Top Managers on Innovations: An Analysis within the Fashion and Lifestyle Industry, Universit?t Bamberg.
  • Fajen, Annalena (2017), Führung in multikulturellen virtuellen Teams – Eine empirische Analyse, Universit?t Bamberg.
  • Lacoste, Sylvie (2017), Key Account Management, Habilitation à diriger des recherches, Aix-Marseille Université, Institut d'Administration des Entreprises (I.A.E. Rapporteur) (F).
  • Weisheit, Jil (2018), International Relocation Mobility Readiness, Universit?t Bamberg.
  • W?lfl, Steffen (2018), A Capability View on Organizational Information Processing: Theoretical Considerations and Empirical Investigations, Universit?t Bamberg.
  • Shabir, Asim (2019), Supersizing - A financial saving or threat to consumer health: The moderating role of nutritional labels, Aix-Marseille Université, Institut d'Administration des Entreprises (I.A.E., Président du Jury) (F).
  • Czychon, Christoph (2020), Regional and global multinationals : An examination of theory and empirical evidence from European MNEs, Université Lyon III & Universit?t Bamberg (Co-tutelle, Président du Jury).
  • Reck, Fabian (2021), Organizing for Business Digitalization and Innovation – Theoretical Perspectives and Empirical Evidence on the Role of Top Managers and Inter-organizational Networks, Universit?t Bamberg.
  • Berger, Verena (2022), Gamification zur F?rderung von nachhaltigem Konsum, Technische Universit?t Berlin.
  • Webb, Johnathan (2023), Boundary Spanner Corruption in Business Relationships, Queen Mary University of London (UK).

 

* Formally the faculty?s doctorate regulations regulate the requirements.