Leonore Peters, M.Sc.

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E-Mail: leonore.peters(at)uni-bamberg.de

Telefon: +49 (0)951 - 863 2613

Raum: F21/02.28a

Sprechzeiten: nach Vereinbarung

Ansprechpartnerin für

Studienorganisation
Kursangebote im Rahmen der Virtuellen Hochschule Bayern
Module des Lehrstuhls in Modulhandbüchern und Fachprüfungsordnungen
Seminar: Aktuelle Themen in Vertrieb und Marketing
vhb Kurs: Business-to-Business-M?rkte
Forschungsseminar International Marketing

Forschungsinteressen

Key Account Management (KAM)
Key Account Manager als zentrale Akteure im KAM
Identit?tsforschung in Vertrieb und Marketing
Das Empfinden von Technostress im Kontext von E-Commerce
Technostress & Coping im Rahmen von nachhaltigen Kaufentscheidungsprozessen

Publikationen in internationalen peer-reviewed Journals und Conference Proceedings

Peters, L. (2024), "The more we share, the more we have”? Analyses of knowledge sharing by key account managers," Industrial Marketing Management, 120, 100–114.
Peters, L. & Feste, J. (2023). "All Together Now: Fuzzy-set Qualitative Comparative Analysis of Personality Profiles and their Coping with Technostress," Proceedings of the 29th Americas Conference on Information Systems, Panama City, Panama.
Peters, L. & Wieland, D. (2023). "I Tell You What You Want, What You Really Really Want: Digital Information Nudging as a Bridge towards a Sustainable Purchase Decision," Proceedings of the 29th Americas Conference on Information Systems, Panama City, Panama.
Feste, J., Peters, L. & Henkel, D. (2023). "Fighting Fire with Fire: Use of Technology and Emerging Technostress during the Covid-19 Pandemic in an Academic Context," Proceedings of the 29th Americas Conference on Information Systems, Panama City, Panama.
Feste, J., Baumann, C. & Peters, L. (2023). "The Big Five Under Pressure in E-Commerce: Exploring the Role of Coping Strategy and Technostress," Proceedings of the 29th Americas Conference on Information Systems, Panama City, Panama.
Peters, L. (2023), "Knowledge sharing is caring vs. knowledge is power? An exploratory analysis of knowledge management by key account managers,"6th Industrial Marketing Management Summit, Bamberg, Germany.
Feste, J., Peters, L. & Schirmer, M. (2023) "An Avatar a Day Keeps the Stress Away: The Implementation of Avatars as Technostress Relievers on Online Shopping Websites," Proceedings of the 56th Hawaii International Conference on System Sciences, Hawaii.
Peters, L., Ivens, B. & Pardo, C. (2022), "Key account managers' identification profiles and effectiveness: A fuzzy-set qualitative comparative analysis," Industrial Marketing Management, 107, 253–265.
Peters, L., Ivens, B. & Pardo, C. (2022), "Key Account Managers' identification patterns: Mix and match identification foci,"5th Industrial Marketing Management Summit, Philadelphia, USA.
Peters, L., Feste, J. & Schumacher, K. (2022) "Coping with IT! Antecedents and Consequences of Technostress in E-Commerce," Proceedings of the 55th Hawaii International Conference on System Sciences, Hawaii.
Schumacher, K., Peters, L. & Feste, J. (2022) "Please Mind the Stress: The Influence of Technostress on Mindset-Driven Sustainable Consumption in an Online Shopping Context," Proceedings of the 55th Hawaii International Conference on System Sciences, Hawaii.
Peters, L., Ivens, B. & Pardo, C. (2020), "Identification as a challenge in key account management:Conceptual foundations and a qualitative study," Industrial Marketing Management, 90, 300–313.
Peters, L., Ivens, B. & Pardo, C. (2020), "Identification as a challenge in key account management:Conceptual foundations and a qualitative empirical study,"3rd Industrial Marketing Management Summit, Philadelphia, USA.
W?lfl, S., Feste, J., & Peters, L. (2019). "Is Somebody There? Anthropomorphic Website Design and Intention to Purchase from Online Stores," Proceedings of the 25th Americas Conference on Information Systems, Cancun, Mexico.
W?lfl, S., Feste, J., & Peters, L. (2019). "The Perfect Match: Nonhuman-Type Avatar-Online Store Fit and Intention to Purchase," Proceedings of the 25th Americas Conference on Information Systems, Cancun, Mexico.