Désirée Wieland, M.Sc., MBA

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E-Mail: desiree.wieland(at)uni-bamberg.de

Telefon: +49 (0)951 - 863 3864

Raum: F21/02.28b

Sprechzeiten: nach Vereinbarung

Ansprechpartner für

• Referenzschreiben

Forschungsinteressen

• Digitale Touchpoints im B2B Sales und Marketing
• Augmented Reality/ Virtual Reality in Sales und Marketing
• Supplier Relationship Management
• Technostress und Nudging im E-Commerce

Publikationen in internationalen peer-reviewed Journals und Conference Proceedings

Wieland, D., Bj?rn S. Ivens, Elizaveta Kutschma, & Philipp A. Rauschnabel (2024). "Augmented and virtual reality in managing B2B customer experiences," Industrial Marketing Management, 119, 193-205.

Peters, L., & Wieland, D. (2023). "I Tell You What You Want, What You Really Really Want: Digital Information Nudging as a Bridge towards a Sustainable Purchase Decision," Proceedings of the 29th Americas Conference on Information Systems, Panama.