Lehrveranstaltungen SS 19 / Courses summer term 19
| Module | Sprache / Language | Prüfungsform | Method of examination |
|---|---|---|---|
| Bachelor | |||
| Sales and Marketing Management | English | Klausur (60min) | Exam (60min) |
| Business-to-Business-M?rkte und -Marketing | German | Business-to-Business-M?rkte: Klausur (60min) Industriegütermarketing Klausur (90min) | Business-to-Business-Markets: Exam (60min) Industrial Marketing: Exam (90min) |
| Master | |||
| Price Management | English | Klausur (60min) | Exam (60min) |
| Methoden der Marktforschung | German | Klausur (60min) | Exam (60min) |
| Research Seminar Business-to-Business | English | Referat mit schriftl. Hausarbeit | Presentation and written seminar paper |
| Seminar Aktuelle Themen in Vertrieb und Marketing | German | Referat (20 min) mit Portfolio | Presentation (20min) and portfolio |
| Intercultural Challenges in Customer and Account Management | English | Klausur (90min) | Exam (90min) |